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It started with a pair of bouncing breasts in the 1980s’, when regular bras, or no bra at all was the only support active women could turn to. The founder of Stay In Place, Carin Lindahl, was unsatisfied with these two options and decided to develop the product she needed herself. The first Stay In Place sports bra was launched to the Nordic market in 1987. Since then we have been developing and perfecting our sports bras to better fit all shapes forms and stages in life. 

- Category: Sports Bras | Underwear
- Product specific: High support sports bras, medium support sports bra, boxers
- For what: Training, Running, Yoga, gym, outdoor work outs: